It’s been a long time, but here I am at last. There’s been a lot of things happening in my personal life and I haven’t been able to post as often as I’d hoped I would, but I think that from now on that will change and I’ll continue to churn out interesting articles on a more regular basis. Today I’d like to talk about something everyone in the world of content creation should already know, but just in case that someone missed it completely, here it is. What I’m gonna be talking about is the need to make sure that you always check and double check the sources when a website mentions that a statistic or research of some kind has been made on the topic that you’re writing about.
One great example of why you need to perform these checks would be the curious case of the non-existing Yale study which talked about the most powerful marketing words that are supposed to be much more effective when trying to sell something. As it turns out there’s no such study, at all. It was never conducted by anyone from the Yale University. Which means that whoever referenced it, just plain out lied in order to make their conclusions more noteworthy in the eyes of the reader.
What’s great is that a lot of people believed this to be true and a lot of respective website even re-published these very same findings without checking if the referenced study actually existed. So what we can learn from this is that when you’re writing content and you’re using information from other peoples articles, make sure that you do a web search, using your favorite search engine, and that you check and double check the sources when you’d like to reference and especially when you plan on building entire articles using information from other peoples websites.
Without doing that, without checking to see if the source that you’re about to use in your article actually exist you run the risk of making your website look very unprofessional and untrustworthy in the eyes of the reader. Like I already mentioned, make sure that you check all the sources, studies, research that has been mentioned by others in their posts. Every time that you someone using the words, “scientists have discovered”, make sure that there really were scientists which have been doing the discovering. If the website hasn’t linked to the actual study, take that as a warning sign that something might be wrong and remember to check and double check. 😉